Client: Bruichladdich Port Charlotte 10 Scotch Whiskey
Big Idea: Juxtapose the delightful scotch on top of un-delightful places.
Scotch has always been associated with luxury – rich men enjoying a glass on their yacht, or socialite women sipping at a charity event. But why should this delightful drink be limited to luxury living? Port Charlotte 10 can and should be enjoyed by everyday people too. People with ordinary lives, even drab and dreary lives, deserve some delight as well. Port Charlotte 10 brings the delightful to even the most un-delightful places.
Big Idea: Juxtapose the delightful scotch on top of un-delightful places.
Scotch has always been associated with luxury – rich men enjoying a glass on their yacht, or socialite women sipping at a charity event. But why should this delightful drink be limited to luxury living? Port Charlotte 10 can and should be enjoyed by everyday people too. People with ordinary lives, even drab and dreary lives, deserve some delight as well. Port Charlotte 10 brings the delightful to even the most un-delightful places.
