Client: Netflix
Task: Establish Netflix as the home of global entertainment while promoting the thrilling new content coming in 2025.
Strategy: After conducting research with Netflix's target audience, I learned that fans feel much more than just a thrill when watching their favorite content. This campaign brings that to life.
Big Idea: There's an epidemic of mental numbness throughout the world. Fans have been bombarded by so much content for so long that they're numb to it all. But netflix is the cure. The only place where they can Feel More.
Result: Netflix chose this campaign as the winner in my advertising capstone class. It's currently protected by an NDA which is the cause for the password.
Project type: School, Group
Role: Creative Lead (Art, Copy, video) (everything seen below)
This is a fully integrated creative campaign
